In focus

I was assigned to crafting a template that would allow us to easily create editorial-style articles that DermapenWorld's B2B partners could use for their own businesses. I took the opportunity to capture a distinct but stripped back style, something that would feel unique amongst our wider output while still tapping into our premium positioning and the confidence we project. The simplicity would also allow for easy replication that could be executed on a short time-frame. The final result was 'In Focus', which has since been successfully utilised and rolled out by other members of the team.