EXO-GROW showcase video

This video showcases the EXO-GROW range of haircare products. I was given only 90 seconds worth of short clips to work with, which put some severe limitations on the direction I could take. I considered these constraints and conceptualised something that worked with them rather than against them. The classically romantic music suits the aspirational imagery and premium products, while retaining a pace that accommodates rapid-yet-precise cuts. I believe the final video balances its messaging and imagery with precision, making for an intriguing but not belaboured watching experience.