DermapenWorld brand youtube thumbnails

These are a series of thumbnail templates for the DermapenWorld Youtube channel. They aim to appropriately represent the diverse range of content on the channel while still remaining true to our brand. I chose to create consistency through tertiary elements like the coloured frame and lozenge in the top left. These things subtly inform the audience about the content while not getting in the way of the bulk of the imagery, letting each thumbnail stand on its own. Keen attention has been paid to layout, to not only make it visually appealing, but also ideally suited for the platform. I was the sole contributor to this project from beginning to end, along the way seeking out feedback by pitching, and then iterating on, my concepts.